Michael Saylor, a well-known business leader, has made a big move in the world of cryptocurrency. His company, Strategy, bought $2.46 billion worth of Bitcoin between July 28 and August 3, 2025. This is the third-largest Bitcoin purchase in Strategy’s history. The company acquired 21,021 Bitcoin at an average price of $117,526 per token. Now, Strategy owns a total of 628,791 Bitcoin. The current value of these holdings is more than $71 billion. This makes Strategy the biggest corporate holder of Bitcoin in the world. As of August 2025, Strategy’s Bitcoin holdings are valued at over $71 billion. This significant investment reflects the increasing acceptance of Bitcoin as an asset class among institutional investors.
Strategy started buying Bitcoin on August 11, 2020. Since then, it has used different methods like stock offerings and debt to fund its purchases. The latest purchase is the second-highest price paid by the company. With these investments, Strategy’s Bitcoin assets are worth more than 100 times its yearly revenue from software sales. The company has gained about 55.9% on its Bitcoin investments since it started buying.
Strategy’s Bitcoin investments have surged over 55%, now valued at more than 100 times its annual software revenue.
Saylor often speaks publicly about Bitcoin. He calls it “an offer you can’t refuse” and says it has great strategic value. He believes Bitcoin is better than cash or traditional assets for managing a company’s treasury. He encourages more institutions to adopt Bitcoin. Saylor highlights that Bitcoin has outperformed many traditional investments over the past five years, with a return of 905%. His company’s strategy has inspired other public companies to start holding Bitcoin in their reserves.
Institutions now own about 25% of all circulating Bitcoin. Large investors, including ETFs and company treasuries, have bought significant amounts. In the past year, Bitcoin whales sold over 500,000 Bitcoin, worth around $50 billion. Most of this was bought by institutional investors. In July 2025 alone, U.S. Bitcoin ETFs saw a net inflow of $6.02 billion. Strategy’s large Bitcoin holdings continue to shape the market, especially as Bitcoin trades near record-high prices.
Strategy funds its Bitcoin purchases with a mix of new shares and borrowed money. This approach is unique in the crypto world. The company’s shares have risen over 3,000% since 2020, boosting Michael Saylor’s net worth. In early 2025, Strategy changed its name from MicroStrategy to reflect its focus on Bitcoin. It now calls itself “the world’s first Bitcoin Treasury Company.”
While it still runs its original software business, Bitcoin holdings now make up most of the company’s value. The company’s Bitcoin holdings now account for the majority of its total valuation. [Recent regulatory developments have also increased investor confidence in Bitcoin, further supporting Strategy’s holdings. The introduction of a Bitcoin Spot ETF could provide even more avenues for institutional investment.
